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ice cream store equipmentHave you spotted an ideal location for an ice cream shop? Not sure where to start? Let us take you from Grand Opening! 

Don't let restaurant supply websites mislead you and sell you the wrong equipment. We specialize in ice cream parlor equipment, freezers, ice cream carts and more.

We'll help you save big on your initial investment.


 Our advice will also help you avoid costly mistakes. Want to buy your equipment locally? No problem, we still want to help you make more money from day one.  If you decide to move forward with your planned venture, our recommended ice cream parlor business plan will prove valuable in making sure you start off on the right foot.

Interested in learning how to make and wholesale your own ice cream, gelato, custard or Italian ice ? Sign up for a free, live webcast HERE

Looking for a ton of free information? Check out our BLOG

Ice Cream Business Catalog

Want our Catalog with Pricing?
Click Here to Get It

Our consulting is based on more than 20 years experience in the ice cream business, including work with top national brands.

There are great franchises out there that might be a good fit for you if you meet certain criteria. But if you are more creative and want to avoid paying on-going royalties and costly up-front fees, then we can help you put together a first class store for a fraction of the cost.

You pick your brand, or make your own and we'll help put you in business.

Check out our FREE business guides below.

Free Ice Cream Business Plan

Self Serve Soft Serve Frozen Yogurt Shop

Italian Ice Cart Vending Business


  •  How to Open an Ice Cream Store
  •  Sample Financials
  •  Equipment Needed
  •  Sample Layouts
  •  Pricing Strategies
  •  National Supplier Listings
  •  How to Open a Frozen Yogurt Shop
  •  Sample Financials
  •  Equipment Needed
  •  Sample Layouts
  •  Pricing Strategies
  •  National Supplier Listings
  •  How to Vend out of a Mobile Cart
  •  Sample Financials
  •  Equipment Needed
  •  Where to sell
  •  Pricing Strategies
  •  National Supplier Listings

Looking to buy an existing store? We can help you make the right decision and get it for a fair price.

Not sure a full service ice cream parlor is what you're looking for? No problem. There are other options requiring a lesser investment. We sell ice cream carts that are perfect for that busy city street or by the beach.

Want to set up an ice cream kiosk in a mall, university, or airport? We can help you put it together. Ice cream kiosks have proven to be very profitable concepts.

Our consulting will help take an idea and turn it into reality. By the same token, we will be "up-front" if we think you are headed in the wrong direction and suggest alternative plans.

We sell all types ice cream dipping freezers, flavor rails, storage freezers, shake machines, soft serve ice cream and yogurt machines, and more.

Want to make your own ice cream? No sweat! We'll recommend the best batch freezers for the creative parlor owner. We also offer other "fun food" money makers like waffle cone bakers, popcorn machines, cotton candy machines, snow-cone machines, slush machines and much more.

Our Mission

To provide a road map designed to help lead the way to success in the ice cream, gelato, or Italian ice business.

Company Profile

A message from Neil Williams - President of TurnKey Parlor

Neil Williams Ice Cream Turnkey Parlor www.turnkeyparlor.comI founded TurnKey Parlor when I realized that finding the right ice cream equipment can be confusing, especially to someone just starting out. There are many choices out there, so understanding what you need and what a fair price is not an easy task.

At, our goal is to listen to what our customers are planning and the ideas they have, then try to recommend what will work best for them.

Outside of franchises, few programs exist to help people succeed in the ice cream business. can help you:

a) operate an ice cream parlor

b) manufacture and distribute your own brand to hotels, convenience stores and grocery stores

c) operate a fleet of ice cream carts for special events and high traffic areas

Independently owned and operated ice cream parlors struggle more than franchises during the first few years due to trial and error, so a franchise can be a safer bet. That said, sometimes it is difficult to qualify for a franchise, or the contract for your area is already taken.

Other reasons you might want go the independent route are listed below.

 1) On-going royalty payments. These cut into your profit

2) Limitations on what you can sell - not a whole lot of room to be creative

3) If you don't have X net worth, the franchises may not even return a phone call

Again, I'm not saying that a franchise is the wrong way to go. We sell equipment to plenty of franchises that are very successful, but if you have a concept in your mind that you believe in, then go for it as an independent!

If you make the decision to move forward as an independent business, the first step for most is to contact a major ice cream manufacturer or supplier/distributor. These suppliers generally have reps who are knowledgeable when it comes to the actual product, but they simply don't know the best places to buy freezer equipment, what freezer equipment is actually needed, how to train employees, etc.  They also don't necessarily have the time to help you. They basically want you to get your parlor open, then call them when you need ice cream.

The lack of good information leaves most fledgling ice cream parlor owners to learn by trial and error, seriously hurting their chances for success.

In an effort to help prospective parlor owners avoid common pitfalls, I created 

My goal is to provide a one stop shop by gathering information and neatly packing it into a convenient website.

Customers can see what they need, buy what they need and get the consulting necessary to help get their ice cream business running efficiently and with the right systems firmly in place.

If you're interested in learning more, please take a look at our consulting offers to help you get started on the right foot. But don't feel like you have to buy our consulting....really.

We have a ton of valuable information that is completely free, and we promise not to spam you with irrelevant e-mail's. Start with our free stuff and get a feel for the business before you spend a dime.

We look forward to helping you reach your goals!

Check out our BLOG

Best Regards,                                                                  


Neil Williams

KeyWord Farm, LLC
877-632-2210 (fax)
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  •  How to Open an Ice Cream Store
  •  Sample Financials
  •  Equipment Needed
  •  Sample Layouts
  •  Pricing Strategies
  •  National Supplier Listings
  •  How to Open a Frozen Yogurt Shop
  •  Sample Financials
  •  Equipment Needed
  •  Sample Layouts
  •  Pricing Strategies
  •  National Supplier Listings
  •  How to Vend out of a Mobile Cart
  •  Sample Financials
  •  Equipment Needed
  •  Where to sell
  •  Pricing Strategies
  •  National Supplier Listings

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