The most important choice you have to make when opening an ice cream shop is
whether or not to do it. Our $99 "starter pack" was designed to meet the needs
of people who are in the "idea" stage. You can later upgrade (for $125)to
the full package if you desire. This option will answer most of your basic
questions and bring an element of reality into play. For $99, you get an e-mail
with important information that you need to know in order to take the next steps
in making your venture a reality. You will also be able to e-mail us questions
regarding your specific situation. We will give you an e-mail address that is
reserved only for those who have paid for this package. All questions should be
limited to issues raised in the planning stages of the parlor, and not ones
specifically associated with the actual equipment needed, the proposed layout,
shake formulas, employee training, etc. These questions are answered in the full
package. We do not profess to "know it all" but feel confident that this
$99 will be one of the wiser investments you make. It will basically act as a
measuring stick on whether your idea is a good one or not and give you a little
more peace of mind that you are moving in the right direction. It will help you
avoid costly mistakes. Isn't it wise to get an opinion from someone who
knows before you make a serious investment? $99 is a small price to pay to find
out if it is a viable idea or not. If it's a
good idea, great you move forward. If not, you just saved yourself a lot of
grief and money. You can be certain that we will answer all questions to the
best of our ability and be honest about your chances of success. There is no
limit on the number of questions you ask. Below are some of the topics that will
be covered in the informational e-mail and will help you generate a list of
questions specific to your situation:
E-mail question and answer support - and yes, we answer
our e-mail's quickly. We also provide a special e-mail address for those who
have paid for Q&A support. This Q&A support includes help with your business
How to Open an Ice Cream Parlor
(30 page MS Word document)
Starter Pack Summary (12 page MS Word document with key
tips and common pitfalls to avoid)
An actual, professionally constructed quote (updated
pricing included) that shows all equipment necessary to open a "full on"
nationally branded franchise parlor. This document is extremely helpful in
providing you with a solid understanding of what you may want in your shop
Eight different professionally designed sample store
layouts (.pdf files)
Help with Location/Site Selection Analysis: Traffic
patterns, area demographics, etc.
Lease Rates - How much is too much? How much rent should
you be paying as a % of forecasted sales? How you can negotiate this
important aspect of a start-up.
Little known strategies that will help you get the most
out of your ice cream suppliers. Can they do better? We will let you know if
the volume you are/will be purchasing warrants a better price.
Tricks to help increase traffic, build repeat business.
When to promote.
Help with your customized business plan
Flavor placement: YES, it matters where you put certain
flavors - here's why.
4 secrets you NEED TO KNOW before you buying a used soft
serve machine. New ones are expensive and many times it makes sense to go
used, but you need to know what to "look out" for.
Pricing strategies that will add to your bottom line
Basics on employee training.
Proper scooping techniques. This is one of the most
important aspects of the business which most people seem to miss.
Keep your customers coming back.
Hand Packing Pints, Quarts for take-home. Is this a good
idea or is it better to sell pre-packed product?
Should you have novelties (stick bars, etc.) in your
store, or will this cannibalize sales of the more profitable scoop product?
Should you sell by scoop or by weight?
How many scoops do you REALLY get out of a 3 gallon tub?
Can you expect your supplier to pay if your ice cream
melts down because of a freezer problem or power outages?
Deals that seem great on the surface but really aren't.
What you can expect a supplier to help you with before
and a ton more....
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