9am, Monday
To: Ice Cream Business Entrepreneur
From: Neil Williams - President & Lead Consultant - TurnKeyParlor.com
Have you been thinking about getting into the ice cream business? We can help lead the way.
Our consulting, in combination with a solid ice cream specific business plan, will be as important as the money we will save you in equipment start up costs. Why?
If you miss just one of the critical pieces of information needed to succeed in this business, it could cost you thousands. It's no secret that most people want to experience the feeling of building and running their own business. You can do it, but you would be wise to seek some help. It's a good idea to have someone on your side who can provide an objective, unemotional point of view - especially when you begin negotiating such things as a lease. We won't let you pay too much. We'll also be "up-front" and tell you straight out if the location you are looking at spells trouble. You need someone you can count on to be a "friend in the business". That help can be found here at TurnKeyParlor.com. Even those who are "business savvy" can use help. Why not invest a minimal amount of money to learn more and get some guidance? Deciding not to could mean the difference between success and failure.
We know that people who take the initiative to educate themselves on "their own dime" are the people who are serious about taking the steps necessary to succeed in their own business. You can keep thinking about it, but before you know it, another year goes by and you're still stuck in the same rut. If you're ready to put fear aside and start learning everything there is to know about the ice cream parlor business, then take a sneak peek at the wealth of information you will receive immediately after making your secure on-line purchase:
- 1 Year of unlimited e-mail question and answer support - and yes, we answer our e-mail's quickly. We also provide a special e-mail address for those who have paid for Q&A support. This Q&A support includes help with your business plan.
- How to Open an Ice Cream Parlor (30 page MS Word document)
- Starter Pack Summary (12 page MS Word document with key tips and common pitfalls to avoid)
- An actual, professionally constructed quote (updated pricing included) that shows all equipment necessary to open a "full on" nationally branded franchise parlor. This document is extremely helpful in providing you with a solid understanding of what you may want in your shop (.pdf file).
- Eight different professionally designed sample store layouts (.pdf files)
- Help with Location/Site Selection Analysis: Traffic patterns, area demographics, etc.
- Lease Rates - How much is too much? How much rent should you be paying as a % of forecasted sales? How you can negotiate this important aspect of a start-up.
- Little known strategies that will help you get the most out of your ice cream suppliers. Can they do better? We will let you know if the volume you are/will be purchasing warrants a better price.
- Tricks to help increase traffic, build repeat business. When to promote.
- Help with your customized business plan
- Flavor placement: YES, it matters where you put certain flavors - here's why.
- 4 secrets you NEED TO KNOW before you buying a used soft serve machine. New ones are expensive and many times it makes sense to go used, but you need to know what to "look out" for.
- Menu Development
- Pricing strategies that will add to your bottom line
- Basics on employee training.
- Proper scooping techniques. This is one of the most important aspects of the business which most people seem to miss.
- Keep your customers coming back.
- Hand Packing Pints, Quarts for take-home. Is this a good idea or is it better to sell pre-packed product?
- Should you have novelties (stick bars, etc.) in your store, or will this cannibalize sales of the more profitable scoop product?
- Should you sell by scoop or by weight?
- How many scoops do you REALLY get out of a 3 gallon tub?
- Can you expect your supplier to pay if your ice cream melts down because of a freezer problem or power outages?
- Deals that seem great on the surface but really aren't.
- What you can expect a supplier to help you with before you open
- and a ton more....
But that's not all. We belong to major ice cream organizations and keep on top of the latest trends. In turn, we will keep you in the loop on important industry developments. If you are ready to buy, hit the Buy Now button below for next steps. It's simple, safe and easy. You will receive your documents quickly and can begin asking questions immediately!
We also recognize the importance of having a business plan. A business plan is important in order to help develop the road map to success. It helps provide you with a clear vision of where you are going and the steps you need to take to get there. We've done a ton of research on ice cream specific business plans and have reached the conclusion that Jason Lexell and his team has developed what is by far the best ice cream specific business plan available today. It's very simple to use and will save you a lot of time!! Don't fall for those other so called ice cream store business plans. These are put forth by companies that offer every business plan template under the sun. They just insert the words ice cream into a "run of the mill" template. The plan for a bakery is the same as it is for an auto mechanic's garage. Those are very generic and will frustrate you. Jason's business plan was put together using data and commentary by experts in the ice cream business who know what it takes, not someone who took a software program and labeled it 50 different ways.
Here is the link to Jason Lexell's Ice Cream Specific Business Plan:
We look forward to helping you with your venture!