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neil wi

     Hi. Neil Williams here, president of TurnKey Parlor. I founded TurnKey Parlor when I realized that choosing the right ice cream store equipment was confusing, especially to someone new to the business.

Contact Me: or 877-817-5716

Past Gigs: I co-founded an ice cream distribution company with my brothers, owned and operated ice cream shops and worked as a national account executive for a big ice cream company. I've also scooped ice cream, run ice cream truck routes and managed multi-million dollar accounts. If you're interested in details, you can read some of these stories on my BLOG.

5 Good Reasons to Choose
Neil Williams Ice Cream
  1. I take personal interest in each and every sale. I want my customers to be 100% happy with their purchases. I give out my cell phone so customers can easily contact me should they need to.

  2. We are a fully authorized representative of all the manufacturers we carry. Not everyone out there is. Be careful who you do business with.

  3. We do everything we can to ensure that our prices are the lowest. We guarantee our prices are lower than the price you would get direct from the manufacturer.

  4. We understand the ice cream business. Unlike restaurant supply websites that sell tens of thousands of items, we only carry ice cream related equipment. We don't sell other stuff. We are specialists and are constantly learning about the newest technology and best practices. Tell us what your plan is, and we will recommend what we think would work best. We won't let you dump hard earned money into buying wrong equipment.

  5. FREE information. There is no better place to learn about the business. We offer blog posts, e-mails, audio files and webcasts to help you learn and avoid common mistakes. The willingness to share this knowledge has been rewarded by "students" who go on to become long term customers.

Scroll down to take a look at the testimonials by customers who have been kind enough to let us list their contact information.

Our corporate clients have asked that we do not publish specific contact information. If you would like to contact any of these clients, please let us know and we will furnish references upon request.

Cold Stone Creamery Equipment
Cold Stone
sea world
Baskin Robbins
perkins restaurants
Family Restaurants

Whole Foods Gelato

Whole Foods Market
ice cream freezers
Mississippi Braves
Dairy Queen
Dairy Queen
Kilwins ice cream and chocolate fudge    
Chocolates, Ice Cream and Fudge
Marble Slab Ice Cream equipment
Marble Slab
Smoothie King Equipment
Sandwich Shops
Artisan Gelato
TCBY dipping cabinets

rocky mountain chocolate factory ice cream

Rocky Mountain
Chocolate Factory

The testimonials below are fully verifiable - feel free to contact them!

"Hi Neil,
Love the ice cream cart and sink!  Incredible quality thanks!"  

home made ice cream

Ben Bally
Uncle Bob's Homemade Ice Cream,
Eureka, IL 61530
Ph: (309)360-2211

"The freezer is great!  I love it.  It's amazing how much better it runs than my other ones."

Kaleidoscoops Ice Cream Shops

Kaleidoscoops Ice Cream
5926 Kingstown Town Center
Alexandria, VA 22315
"I received my 3 dipping cabinets and they are beautiful! Of course, if you could have seen the "dinosaurs" I was replacing you would have gotten a good laugh! Anyway, thank you again for all your help, and if you are ever in Honolulu, stop in and say hi."
Dave's Ice Cream Hawaii

Vickie McLaughlin - Dave's Ice Cream - Honolulu, Hawaii


"We bought a BD6-CE-OO cold plate cart to start with last year. We are looking at adding a second cart this year as our business continues to grow. Thanks for all your help."

Paganos italian ices

John and Valerie Pagano
Pagano's Italian Ice

The Franklin Fountain

The freezer looks and works great! Ah what a relief for my staff! I'm so happy!

- Eric Berley (owner)

note from Neil: The staff certainly doensn't look so happy in that pic:-).....maybe the picture was taken prior to the new cabinet arriving. LOL!

The Franklin Fountain
No. 116 Market Street.
Phila. PA 19106

Telephone: 215 627 1899
Electronic Mail:

gelato store equipment sweet melody's

"The SP 9G gelato case has been the perfect catering unit for us. We use it at weddings and other events. Easy to transport, easy to set in place and it cools down fast after we plug it in. We've also recommended this unit to our wholesale customers as a quick and affordable way to add gelato to their offering.

- Chuck Incorvia - Owner, Sweet Melody's Gelato

I want to thank
you for your excellent service and communication. Not if, but when I decide to purchase another ice cream cabinet I will look to Turn Key Parlor for my needs.  
Jaime Hirales - Super Snacker's -
5388 E. Skyline Dr. San Tan Valley, AZ 85140 (

"Thanks so much! We look forward to working with you in the future-this is our first dipping freezer, but we anticipate needing more…it’s exciting. From reading your literature, it sounds like you know what you're doing. It's been a pleasure!"                


   "We were worried about the fact that we needed the dipping freezers shipped to Canada, and you were with us every step of the way, assuring us all would go well. It did!! We love our freezers and will definitely keep you in mind for future purchases!"

Holly & John Furness: 3711 Main St. West, Ontario, Canada, LOS 1SO - Phone: 905-382-3133


"Just got our SP 12H yesterday. Thanks for the timely service. We really appreciate how you handled the late notice address change and the follow up!"

Penny Crowley - Dry Run Party Store - 104  17 Mile Rd Cedar Springs,  MI  49391 - Phone:  616-696-3580


"We got our freezer and are officially in the ice cream business! We really appreciate the great price. Thank You So Much!"

Karen Brodrick - Wild Willy's Mammoth Arcade and Ice Cream parlor- Mammoth Lakes, CA  Phone: 760-924-1082


"It's a perfect fit for our store. Thanks for helping us get it all the way to Juneau. Much Appreciated!"

Julie Patz - Southeast Waffle Company - Juneau, Alaska - Phone: 907-209-1891


"I had not heard of when I was directed to you by Google. I will certainly use you in the future"

Faith Dentay - Brave Art Gallery and Cafe - Ontario, Canada - 905-472-5378

Website -        E-mail:

"The Edy's graphics look great! Thanks for the discounted shipping rates. And thanks for getting them here in a hurry. The grand opening of our second store will take place as planned!

Daniel DaCosta - Cafe de la Crème - St. Croix, US Virgin Islands

E-Mail -

At, our goal is to listen to what our customers are planning and the ideas they have, then try to recommend what will work best for them.

Outside of franchises, few programs exist to help people succeed in the ice cream business. can help you:

a) operate an ice cream parlor

b) manufacture and distribute your own brand to hotels, convenience stores and grocery stores

c) operate a fleet of ice cream carts for special events and high traffic areas

Independently owned and operated ice cream parlors struggle more than franchises during the first few years due to trial and error, so a franchise can be a safer bet. That said, sometimes it is difficult to qualify for a franchise, or the contract for your area is already taken.

Other reasons you might want go the independent route are listed below.

 1) On-going royalty payments. These cut into your profit

2) Limitations on what you can sell - not a whole lot of room to be creative

3) If you don't have X net worth, the franchises may not even return a phone call

Again, I'm not saying that a franchise is the wrong way to go. We sell equipment to plenty of franchises that are very successful, but if you have a concept in your mind that you believe in, then go for it as an independent!

If you make the decision to move forward as an independent business, the first step for most is to contact a major ice cream manufacturer or supplier/distributor. These suppliers generally have reps who are knowledgeable when it comes to the actual product, but they simply don't know the best places to buy freezer equipment, what freezer equipment is actually needed, how to train employees, etc.  They also don't necessarily have the time to help you. They basically want you to get your parlor open, then call them when you need ice cream.

The lack of good information leaves most fledgling ice cream parlor owners to learn by trial and error, seriously hurting their chances for success.

In an effort to help prospective parlor owners avoid common pitfalls, I created 

My goal is to provide a one stop shop by gathering information and neatly packing it into a convenient website.

Customers can see what they need, buy what they need and get the consulting necessary to help get their ice cream business running efficiently and with the right systems firmly in place.

If you're interested in learning more, please take a look at our consulting offers to help you get started on the right foot. But don't feel like you have to buy our consulting....really.

We have a ton of valuable information that is completely free, and we promise not to spam you with irrelevant e-mail's. Start with our free stuff and get a feel for the business before you spend a dime.

We look forward to helping you reach your goals!

Check out our BLOG

Best Regards,




Neil Williams

KeyWord Farm, LLC
877-632-2210 (fax)
BLOG My Humble Beginnings in Paradise

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  •  How to Open an Ice Cream Store
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  •  How to Open a Frozen Yogurt Shop
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